I currently offer the following services:
As we practice social distancing, I will be offering hourlong, weekly group Zoom calls to review and discuss online marketing for Feldenkrais practitioners. Each Monday will have a specific focus, drawn from my experiences with clients and observations of what is going on in my inbox and in the world and based on the theme of Connecting with Clients in a Crisis.
These will start March 30, 2pm-3pm (14:00-15:00) Eastern Daylight Time, US and continue for at least four weeks. Click here for a timezone converter.
The first call is free, as I learn to use Zoom as a meeting host. For subsequent calls there will be a suggested sliding scale donation (amounts TBD). You can register, pay and receive the recording if you cannot attend live.
The theme for the first call will focus on e-mail: subject lines and frequency.
The subject line is the most critical part of an e-mail, especially today when your clients are receiving many messages and are experiencing greater stress. Even if you’ve written a compelling update or newsletter, if the subject line doesn’t inspire people to open it, you’ve potentially wasted effort and an opportunity to share your gifts and give a person something they need. Small distinctions can make big differences! We’ll review what makes a subject line effective and discuss frequency: how often should you be reaching out to clients now?
Please join my marketing newsletter to receive the Zoom link for calls and the recordings, plus themes for each of the subsequent calls. I am imagining that you have some familiarity with Zoom.
Are you starting a new business, practice or project and have something to say but are unsure how to say it?
Do you want to compose compelling, engaging and relevant e-mails for your clients but aren’t sure how?
Do you want to refresh your web content to reflect a new emphasis but lack the time or energy to do it by yourself?
Are you stuck (in confusion, fear, overwhelm) and would benefit from having someone help generate ideas and prioritize the next step?
Are you interested in having a supportive but keen eye review your website to make sure it reads smoothly and clearly?
Do you have an online business and need some help deciphering the data?
If so, I can help you!
I collaborated with Feldenkrais practitioners Nick Strauss-Klein over several months as he transitioned his collection of recorded lessons from his practice website to a dedicated educational and community-oriented site. I helped him: name the new site, develop branding, design the layout and look and feel of the home page and marketing materials, create a funding model to honor his vision and generate revenue, hone his marketing message and engage his audience, use analytics to track progress and make strategic decisions…plus a lot more, while using Feldenkrais principles to guide us through the uncharted waters of creating something unique. I continue to provide strategic guidance and marketing support.
You can read about my involvement here: From the Project Guide: How the Feldenkrais Method Built this Site
I have also collaborated with Tiffany Sankary to create some text for The Movement and Creativity Library, and contributed editing and idea-generation to the 2019 Feldenkrais Summit organized by Cynthia Allen.
Please use the form below to get in touch!
I am currently offering an introductory rate for brief marketing consultations: $25 for a 15-minute call (phone or Zoom) or $40 for a 30-minute call or editing session, payable in advance via PayPal. For longer term or more complex projects, rates will vary depending on what is involved.